You know we're not into Vampire Weekend. We've listened to them and seen them live and the feeling ain't there for us. They don't suck by any means, but the hype machine is cranked up a few notches too high on these "Upper Westside" kids. And while we might malign the effects of the promotional music biz on the web, we're giving these guys cred for using their look and sound to reach out to an unknown fanbase - the Prepster. Which leads into -
This article by Prefix not only touches on the points of how bands are hyped and die on the web, but also how in the creative realm where eclecticness and brashness are celebrated, Vampire Weekend's mainstream style and easy-to-digest sound is in fact sort of refreshing.
Well it's really not that VW is some sort of revolutionary force, it's just that ability of bands to put themselves in front of people like never before with a more come-as-you-are feel. Look at Kayne or Fiest? The web is so free and inclusive as well as wide reaching that the old labels and models of music are of course falling away. As we move on into the next phases of entertainment and categorizations, who knows what will transpire, but Vampire Weekend's will be popping up more and more as bands and labels figure out how to use the mighty and massive internet promo monster.
