Urban Belly opened as a new eatery in the Logan Squarish area. They came firing out of the gate with more local press coverage then a disgruntled Sun-Times columnist's quiting. We saw it on Chicago Mag's site, HuffPost and it's surely all over the chat rooms and such. So this begs the question - why the hype?  Must have a hella PR team. If this were a indie rock band from Brooklyn, I'd have to assume suckage. But this is food, so maybe a taste is in order. Space looks cool, prices are average.